It’s been quite the saga across multiple social media platforms, but here’s the short version: Ariana Grande’s new music video for “God Is a Woman” features a scene where she bathes in a picturesque blend of pastels. A fan took notice of the bath bomb-esque tableau and DM’d screenshots to Lush — and Lush DM’d back. The fan then tweeted out screenshots of their conversation, to which Ariana promptly replied, “omg @lushcosmetics i’ll do anything.”
Next thing we know, Lush Product Inventor and Chief Digital Officer Jack Constantine is getting to work on a prototype for #LushLabs — and the rest is history. [Read more…]
Source: Total Beauty
