Michelle Phan is gearing up to launch Em Cosmetics, and if you think you’ve seen that name before, it’s because you have. In 2013, Michelle teamed up with L’Oréal to create her first-ever makeup line, Em. Michelle’s makeup debut didn’t skyrocket successfully like her other projects (a wildly popular YouTube channel that’s considered one of Beauty’s first, a collaboration with makeup mainstay Lancôme, and a beauty subscription service called Ipsy). […]
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Source: TEEN VOGUE