Move Over K-beauty, J-beauty Is the New Thing

As any self-respecting beauty buff can tell you, Korean beauty products have had a major moment in recent years, flooding the American market and sparking a whole slew of new trends and product categories. And while K-beauty isn’t going anywhere, there’s a newcomer on the block that’s also making a big splash[…]

The post Move Over K-beauty, J-beauty Is the New Thing appeared first on Total Beauty.

Source: Total Beauty

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