While 2017 had its major ups—K-beauty and shag haircuts—and tragic downs—wavy eyebrows and holographic lips—when it came to beauty, 2018 is off to a running start with skincare, makeup, and hair care trends we can get on board with. From inclusive foundation lines that make sure no one has to settle with off-tone shades ever again to game-changing hair products that let you sneakily skip a wash, these beauty trends are next-level good. It seems 2018 is going to be all about glow-worthy skincare, no-fuss hair, and bold makeup details that keep things interesting. We gathered the best beauty trends that are taking over this year, with a little help from Sephora PRO Chris Sams and the Pinterest 100 of 2018. (Pinterest recently released its Pinterest 100 for 2018, which highlights the fastest growing saved pins and searches across categories using data accrued from its millions of users.) We guarantee there’s something below you’re going to love, and we’ve broken down the what, how, and why for each trend to make it easy to jump on board.
According to Sephora PRO Chris Sams, “Inclusivity is the new standard.” We’ve started seeing the rise of inclusive beauty campaigns from brands like Fenty Beauty and Cover FX that go beyond the basic 10 to 15 shades to cover a range of 40-plus shades to match every person’s skin tone. Inclusive beauty, or complexion matching, is about saying goodbye to limited shades and embracing every type of skin. And since we all know how washed out or tragically orange we can look if our foundation is too light or too dark, this is really the best trend ever. Pinterest reported that saves were up 378 percent for “complexion matching.” [Read More…]
Source: Southern Living